THINGS MY MOM ALWAYS SAYS

Full creative production for Sagemont Church's 2026 Mother's Day campaign, centered around an original video shown across all services and distributed on YouTube, Instagram, and Facebook.

The campaign was anchored by Things My Mom Always Says — a raw, unscripted film featuring church members sharing the serious, funny, and unforgettable things their mothers said to them. Conceived, shot, and edited entirely in-house, the video balanced humor and warmth in a way that connected across generations.

Beyond the film, the campaign extended into every touchpoint of the service experience — a hero walk-in graphic on the LED wall, social media graphics, a YouTube thumbnail, and a fully branded photo booth experience complete with tap-to-start screen, custom background, and photo overlay. Physical photo booth backdrops were created by Misty Neimeyer and Marla Jones.

The visual identity across the campaign mixed editorial floral photography, hand-drawn botanical elements, and bold sans-serif typography — creating a look that felt celebratory without being generic.